On October 4, 2024, executives and researchers from Ubon Sunflower Co., Ltd., a subsidiary of Ubon Bio Ethanol Public Company Limited (UBE), led by Ms. Sureeyot Khowsurat, Chief Executive Officer and Managing Director, along with a team of executives and researchers, held a merit-making ceremony and officially launched the "UBS Food Innovation Center" at the 8th floor of the Princess Chulabhorn 60th Birthday Anniversary Science Research Center Building, Kasetsart University, Bangkhen.

Ms. Sureeyot Khowsurat, CEO and Managing Director of Ubon Bio Ethanol Public Company Limited (UBE), revealed that one of the company’s key strategies under the “Beyond Innovation” concept is to place innovation at the core of its business operations. In addition to establishing an internal research and development unit, the company founded the “UBS Food Innovation Center” to provide customers with comprehensive R&D services. This center collaborates with expert researchers and faculty members from Kasetsart University, fostering close development and idea exchange.

The UBS Food Innovation Center, located at the Princess Chulabhorn 60th Birthday Anniversary Science Research Center Building, Kasetsart University, Bangkhen, aims to provide efficient research services to meet the growing demand for cassava-based products with diverse applications. Quick and precise responses to customer needs are crucial to business success. The center is divided into two main sections: product innovation research and development, and starch and product testing. The focus is on creating high-value products that cater to the global food industry and enhance the sustainability of the starch business, a key ingredient in food products. For service inquiries, please contact UBSFINHOUSE@UBONBIOETHANOL.COM.

UBE remains committed to its “UBEYOND” vision, focusing on strategies of Beyond Business – Innovation – Sustainability to integrate business and sustainability efforts in a more concrete and impactful way. This initiative aims to ensure business continuity, enhance competitiveness, and build confidence among both local and international investors, as well as all stakeholders. UBE operates under the ESG (Environment, Social, Governance) framework, emphasizing balance across all stakeholders throughout its operations.

With attention to every stage, from upstream to downstream, UBE strives to deliver valuable products to consumers, driving the company toward becoming a leader in sustainable food and energy products derived from agricultural resources. This vision fosters a bright and sustainable future for all sectors of society.