Tasuko Cassava Flour Batter Mix from Ubon Sunflower Company Limited (UBS), a subsidiary of Ubon Bio Ethanol Public Company Limited or UBE, offers innovative Cassava Flour Batter Mix products with gluten-free, high in fiber, no MSG, that keeps fried dishes crispier for longer time, the choice for fried food lovers, guaranteed by the 2023 Superior Taste Award, available at 7-Eleven starting from March 16, 2023.

Ms. Sureeyot Khowsurat, Chief Executive Officer and Managing Director of UBE on behalf of UBS, a Thailand’s leading manufacturer and distributor of processed cassava products, revealed that “The modern health-conscious consumer trend has resulted in Tasuko Cassava Flour Batter Mix, an innovative gluten-free to start being sold in over ten thousand 7-Eleven branches, this reflects that our products have "quality" and "standards". Cassava Flour Batter Mix has properties that make it ideal for frying, keeping food crispy for longer time. The product’s deliciousness was also guaranteed by the 2023 Superior Taste Award. The expansion of distribution channels is in line with the strategic plan to create the widest possible access to customers, including the opportunity for consumers with gluten allergies to have more convenient access to safe food. In addition, it will increase the use of cassava flour, which is seen as supporting Thai farmers by using domestic cassava raw materials. This year, the company plans to increase production capacity to meet the demand of both domestic and international markets, and is committed to developing cassava products into a more diverse food group".

Tasuko Cassava Flour Batter Mix were officially launched in early 2022 with 2 flavors: original flavor and spicy flavor. Initially, the sales strategy focused on modern trade along with the organization of promotional activities to create awareness, focusing on the target group that likes fried food and the group of consumers who are allergic to gluten.